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With media, originality and/or repetition are key. If you are doing print media, it's more so originality, and with radio or audible advertisements, repetition. Sometimes developing a slogan is not a bad idea, something catchy, of course. McDonalds did it well with, "We love to see you -----!" Do you see what I mean? Repetition drives these slogans into our mind so that we'll think about them randomly or specifically when we see their company signs. When developing a radio advertisement, the more effective advertisements will be the ones that repeat the same slogan over and over and over...

Developing what is known in the business as a "Jingle" can be very helpful for audible media, as well. Think about the jingle for McDonalds. "Ba-da Ba-ba-ba. I'm lovin' it.®" You'll have it in your head now that you've seen it here all night. Good grief. I'm sure you can think of others.

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And then there is print media. You'll be surprised to hear what can be true of newspaper ads. Did you know that ...

The remainder of this article and others can be found by visiting the VIP section. Do so, by clicking here.

_tips on promoting a website

Successfully promoting a website can be gone about several different ways. The most effective way of advertisement is word-of-mouth. This is the most effective because people are getting sick of marketing. It seems as though everywhere you turn, someone is trying to sell you something. When a friend tells a friend about a good experience they had with your business, there is trust between these two. The second most successful form of advertisement is by media. Media advertising also includes your own personal printing advertising, what I call local media to a business. This includes business cards, brochures, flyers, and stationary. Everyone of these media should have your website URL listed on it.

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The remainder of this article and others can be found by visiting the VIP section. Do so, by clicking here.

Another helpful tool would be to subscribe to Home Business. It's a great magazine. Check it out by clicking here.

_all about our vip section / start page

Our VIP page and Start page are still under construction, but we anticipate its launch in late 2008. The idea behind the VIP section is to offer alumni of Selah Studio extra savings and helpful tools above and beyond the regular services offered to the general public, as well as to offer give-away prizes and contests, and business networking.

The Start page has been unnamed and is only one of many plans that Selah Studio has for 2008 to help us market locally and expand our business horizons. Be looking for this and other developments in 2008-10!

_lewis link to lcida

The Lewis County Industrial Development Agency, headed by Mr. Ned Cole has made huge momentous pulls for Lewis County's growth and development. Visit their website to learn more about their organization and the businesses of Lewis County at www.lcida.org.

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